Our goal is to always become an extension of our client’s team. We start by understanding the brand's philosophy, culture and objectives. What is the unique selling proposition? Where is the brand's positioned in relation to the competition? How can we clearly improve the online presence? All of these questions must be answered during the discovery phase. The foundation to success starts with our team and our clients becoming one.
This is where data becomes actionable. For instance, each of our websites begin with wireframes, a visual blueprint illustrating the overall layout. Organizing your content in layout form before a single pixel gets placed on screen can save dozens, sometimes even hundreds of design hours.
To accompany wireframe mockups, technical documentation creates a solid written structure which outlines all project requirements. We always create technical documentation before a project is started. Defining a scope early on ensures that all parties involved are on the same page.
Imagine a website that is visually engaging, and coaxes your potential customers to progress through your conversion funnel. This is where great design truly shines above the fog of ongoing trends. Pretty pixels are useless without pretty conversion numbers.
Some agencies may list quality as a competitive advantage. We believe quality should not be considered an advantage. It should be considered a minimum requirement. How can an agency prove development quality before even beginning a project? Well, we start by providing a lifetime guarantee on all functionality. We will fix any bugs that may arise after the deployment for the lifetime of the site for free. All of our web development is lead by our in-house award winning team of programmers and engineers.
There has been a paradigm shift in traditional development thinking. Most brands now realize that the ‘If you build it, they will come’ type strategy only works in Hollywood. Site deployment is just the beginning step of an ongoing effort. We employ a common sense strategy to this ongoing phase: deploy, engage, measure, analyze, tweak and start the process again. To learn more visit the Digital Marketing services section of our site.