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Interactive media news, trends & reviews.

In The Know

Jul 14

Creating Killer Gamification and Advergames

Posted in In The Know on by Jeff Bronson

When attempting to create a viral advergame or interactivity via gamification, knowing your market is among the most important first steps.  Get the game concept right, and a flood of brand recognition and viral mentions can be yours. Get it wrong, and the repercussions can be long lasting.

Jun 30

Some Thoughts on Designing Interactive Installations

Posted in In The Know on by Sam Horton

In the spirit of digital exploration, I am always on the lookout for new and potentially game-changing hardware that we can put to use creating the eccentric ideas that we often come up with. Today the smorgasbord of options available makes the challenge more about choosing the right tool rather than dealing with an empty toolbox. There are quite literally, thousands of sensors and io options available that allow us to create almost any type of interaction that we can imagine.

Jun 23

How To Choose A Web Development Company

Posted in In The Know on by Jeff Bronson

Between confusing technical terminology, marketing hype and the pressure to make a decision, choosing a web development company can be challenging. There are so many factors to consider, and you want to make the right decision from the beginning. By looking at a few key areas of a digital agency, costly mistakes in choosing the right company can be mitigated.

Jun 16

Conversion Rate Optimization Tips

Posted in In The Know on by Jeff Bronson

You’ve created a superb website and driven qualified traffic, yet sales are way lower than expected... we hear this a lot!

It’s surprising how little attention some companies spend regularly walking through their buying process and conversion funnels from the customer’s point of view.  Most of the time is spent on front end marketing, administrative duties and daily operations. Pouring money into a hole in a bucket is never a good idea.