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Interactive media news, trends & reviews.

In The Know

Aug 16

Digital Activations Using Computer Vision

Posted in In The Know on by Maggie Lane

The applications of computer vision are seemingly endless and include: augmented reality, self-driving vehicles, biometrics, feature recognition, security, robotics and our favorite of course, digital activations. Here are some of our favorite examples. READ MORE
Dec 07

Mobile Web Pages have Become More Important than Ever

Posted in In The Know on by Jeff Bronson

A mobile first experience is still relatively new. When mobile browsing first came to be no one could have predicted how big that it would become. It is so new that many businesses and websites are not seeing how important it has become to customer and users. Mobile browsing is quickly becoming the number one way that people interact with the web. They are reading, searching, posting, and all of their other online activities on mobile devices. This switch to mobile browsing means that it is more important than ever for websites

Jun 01

The Use of Social Media in SEO

Posted in In The Know on by Jeff Bronson

Social media has become an unbelievably powerful tool in web marketing in the last decade. It has grown to be a hub for peoples everyday lives. A place where they not only connect with friends and families but also businesses. Huge scores of people have started turning to social media to learn about products that their interested in. Social media has become so important to people for finding content that they have started bypassing search engines. That means that search engines have started looking to places like Twitter to find content to rank.

Jan 14

Reevaluating Your Target Audience can Make or Break Your Web Strategy

Posted in In The Know on by Jeff Bronson

Good web marketing strategies look at everything from your writing style to engaging employees who are active on social media and many other strategies that can help promote your website. Web marketers try to look at everything and anything that might help their campaign become a successful one, and there is nothing wrong with that. Unless the marketers end up becoming so focused on new ways of making it a success that they lose sight of what the audience needs and looks for. It doesn't matter how creative a campaigns methods are if they it isn't reaching the target audience.

Jan 13

Intelligent Writing will Enhance Any Web Marketing Strategy

Posted in In The Know on by Jeff Bronson

Web based marketing has become the go to for businesses of every size from large corporations to simple start ups. Effective web marketing strategies are the only real way to get a message out to the public. Strategies have to hone in exactly what the customer is wanting to hear about, the thing that is going to bring them in for more. At first that sounds straight forward, even simple until they sit down to write it. Crafting an intelligent marketing strategy is never an easy task, there is a huge amount of time put into its writing.