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Our Blog

Interactive media news, trends & reviews.

The Latest

Jul 28

Why your business needs a mobile application...yesterday

Posted in In The Know on by Jeff Bronson

Smartphone shipments worldwide will reach nearly 1 billion by 2015.

Remember the days before mobile devices? When making a phone call involved picking up a yellow or green colored contraption that attached to your wall or sat atop your desk. When breaking down in your car meant walking down the road to the nearest pay phone and searching your pocket for a quarter.

Jul 21

Gamification Unlocked

Posted in In The Know on by Chuck Wainman

I play games. I play them on the field and on the court. I play them on cardboard, keyboard, and touchscreen. The games I play are fun and engaging. Games are big business and big business can use games to get bigger. 

How can they do this? Why does someone return to play a game again and again?

Jul 14

Creating Killer Gamification and Advergames

Posted in In The Know on by Jeff Bronson

When attempting to create a viral advergame or interactivity via gamification, knowing your market is among the most important first steps.  Get the game concept right, and a flood of brand recognition and viral mentions can be yours. Get it wrong, and the repercussions can be long lasting.

Jun 30

Some Thoughts on Designing Interactive Installations

Posted in In The Know on by Sam Horton

In the spirit of digital exploration, I am always on the lookout for new and potentially game-changing hardware that we can put to use creating the eccentric ideas that we often come up with. Today the smorgasbord of options available makes the challenge more about choosing the right tool rather than dealing with an empty toolbox. There are quite literally, thousands of sensors and io options available that allow us to create almost any type of interaction that we can imagine.