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EA SPORTS NCAA Football SuperSim

online application

The Client

EA SPORTS is an award winning developer of video games including Madden NFL, FIFA, NBA Live, Tiger Woods, EA SPORTS UFC and NCAA Football. With over 4 Billion on revenue per year, EA Sports stands as one of the most successful video game companies in the world. Needless to say, X Studios was thrilled when selected to design and develop an online extension of their NCAA Football game.

EA Sports Game Covers

The Challenge

The SuperSim, as the online application is called, required a rich user experience hosted completely on their servers. The application could not be a ported over from the console to the web. Not only did the online experience require a consistent experience as the console game, it actually required greater depth and better visuals than the console experience.

The Challenge

Strategy & Approach

Team Synergy

X Studios recognized that in order for the application to succeed, it needed to be more than just a partner; acting as a natural extension to the internal EA Team was a must. Coding standards where quickly conformed, testing across console and online components were devised and creative meetings were routinely scheduled. The goal was clear. The application needed to be executed to perfection.

Chalk Board

UX Design & Architecture

EA Sports has world-class talent for creating game interfaces. That said, they needed an expert partner that specializes in online experiences. X Studios was able to assist in every step of the way creating a series of rich wireframes before a single pixel was pushed on screen.

Execution

The user interface included customizations including team colors, logos, rank and more depending on which team the user was playing. A rich interface was developed with a custom engine for drawing dynamic plays on screen. Seamless integration of massive data, but yet clean an intuitive to the user was created.

The Result

NCAA® Football 12 generated its largest first two weeks at retail in franchise history. Critics and fans applauded the level of depth and authenticity in NCAA Football 12, thanks in part to features like the SuperSim. Sales of NCAA Football 12 were up 17 percent year-on-year with more than 700,000 units sold.

0% INCREASE
000,000+UNITS SOLD