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Interactive media news, trends & reviews.

The Latest

Dec 30

Possible Future of Web Marketing with Wearable Technology

Posted in In The Know on by Jeff Bronson

Wearable technology has only been on the market for a few years but it has already exploded in popularity among consumers. It's projected that by 2016, 100 million wearable devices will be on the market, that is an unbelievable number. It should also make it obvious that wearable technology isn't going anywhere which is an important piece of information for marketers. Wearable technology is changing all the usual rules of web marketing, so it's going to have to adapt.

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Dec 29

Importance of Creating a Focused Landing Page for Digital Products

Posted in In The Know on by Jeff Bronson

When someone creates a digital product whether it's a mobile game, app, or piece of software it is vital for them to get the word out. No matter how great the product is if no one knows about it then all the effort that went into it would be meaningless. Now since these products are digital it is much more difficult to market them, creators can't exactly take them door to door. That is why focused landing pages have become so important in recent years.

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Dec 28

To Vine or Not to Vine – Can Your Business Benefit From Using the Vine?

Posted in In The Know on by Jeff Bronson

It has been a little over a year since Vine made its debut on the app store. The second it landed the video tweeting app was a massive success. Inside of its first month Vine had a higher percentage of users than any of its competitors. Vine's third month had it sitting at the top of the free app charts in the app store.

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Dec 23

Engaging Employees and Fans on Social Media for Brand Advocacy

Posted in In The Know on by Jeff Bronson

In the last couple decades social media has become an integral part of modern society. It is a part of everything that we do from how we connect to friends to how pick a restaurant to eat at.

Obviously how deeply involved social media is in all of our lives also makes it a great marketing tool. Something that businesses picked up on very early on; but it wasn't until recently that they have started experimenting with this social media advertising. Among the most successful social media experiments companies have done is with brand advocacy. They have learned that employees connected to social media can be a powerful branding tool.

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Dec 23

The Top Web Design Tends of 2014

Posted in In The Know on by Jeff Bronson

2014 has been pretty full of some awesome trends in Web Design. Here are a few of the coolest for you to take a look at. There has been lots of color play, typography, and new content positioning ideas. Trends are fleeting but some of these look ready to take it for the long haul.

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