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Our Blog

Interactive media news, trends & reviews.

The Latest

Jan 08

Deciding if a Grid-Style Layout is Right for your Website Designs

Posted in In The Know on by Jeff Bronson

Grid based designs have been used for hundreds of years; print media has been using it practically since the invention of the printing press. Graphic designers later started using it in the beginning stages of their work and now web designers and developers have picked it up. Grid-based designs have become increasingly popular with web designers in the last few years. Using a grid-based design offers huge benefits when building a website. It also presents plenty of challenges as well so it's best to weigh the pros and cons of a grid-based design.

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Jan 07

Ways of Lowering Your Home Page Bounce Rate

Posted in In The Know on by Jeff Bronson

The entire goal of a website is to attract visitors in order to make money, through a wide range of systems. Some sites sell products so they need customers coming in, others are dependent on people coming into read articles they wrote gaining money from ads. No matter who a site is trying to attract if it isn't able to get people to stay for long it's bound to fail. A website needs people to stay for long periods in order to be successful by generating conversions or clicks.

This is known as a bounce rate.

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Jan 06

Why the Separate Mobile Site Has Been Taken Over By Responsive Design

Posted in In The Know on by Jeff Bronson

Responsive design. Nearly everyone who uses the Internet has heard of responsive design. It is quickly taking over the mobile market preferred over the dedicated mobile website. The question is why? Since the web browsing enabled smart phone and PDA hit the market websites have been using dedicated mobile sites for their users to browse. Why change that now? There are several reasons why responsiveis worth it to switch to. Whether you are on the fence about switching or are soon to get a new website designed always know the pros and cons before making a decision.

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Jan 05

Does Your Responsive Site Need an Upgrade to Adaptive Delivery?

Posted in In The Know on by Jeff Bronson

In theory the practice of responsive design works as intended but the truth of the matter is it can bog down a smart phone and its internet connection. Because a responsive site is a full sized site being shrunk its assets are still downloaded just the same just condensed or hidden. This can cause problems for people with limited data connections or downloads per month. Problems also can arise with speed and load times on small devices. This can be fixed by changing the way your website loads for smart phones and other smaller devices. You can switch your website over to something called adaptive delivery.

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Dec 30

Possible Future of Web Marketing with Wearable Technology

Posted in In The Know on by Jeff Bronson

Wearable technology has only been on the market for a few years but it has already exploded in popularity among consumers. It's projected that by 2016, 100 million wearable devices will be on the market, that is an unbelievable number. It should also make it obvious that wearable technology isn't going anywhere which is an important piece of information for marketers. Wearable technology is changing all the usual rules of web marketing, so it's going to have to adapt.

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