Why You Should Never Be Married to a Toolset
If there is any constant in this world, it’s change. We are quite familiar with it, but each time it happens, it turns the industry on its head, sifting out the best parts of the mix and leaving the rest to churn along. Sometimes (as David mentioned in his last post) it feels like we go back in time for a bit while the dust settles, but in the end, our capabilities and sensibilities expand for the better. We have all seen the tools that we rely on go through several passes of refinement, but occasionally, something new presents itself and changes the landscape. There is nothing quite like a new tool to breathe life into old ideas and approaches.