Uncovering Competitor Brand Mentions and Opportunities.
Performing competitor research is a necessary part of launching a new website that should be given generous attention. Understanding which type of content and marketing channels your potential customers are engaging with reveals how to leverage your strengths.
Ideally, competitor research is done during the initial planning stage of a website project, not a post-launch afterthought. Doing competitor research may reveal that you possess the marketing acumen to crush all, and dominate your niche. If that's what your research reveals, then you're ahead of the curve.